Building a profitable blog that makes money requires a lot of search traffic. But what is the issue behind getting more traffic from search engines? Usually, it takes a lot of time (especially if you are just starting with). In this case, long tail keywords and SEO are the way to go.
If you’re using long-tail keywords in your article then it will help you to generate more organic traffic whether your blog is new or the one with authority. Because long-tail keywords are the one who has low competition and has the potential to rank higher.
In this article, we will go over how long-tail keywords can drive more traffic to your content, even if you’re just starting with SEO. Excited?
Let’s dive deep into this.
A long-tail keyword is a search term with relatively low search volume and competition. Also, long-tail means a keyword that is longer (3+ words) than other keyword types.
And that’s the reason why they are less competitive and get more searches every month.
There are various types of keywords available in search engines which are divided by their search intent, length, market, brand, etc. Here are some of their types:
Short Tail Keywords: They have high search volume, are highly competitive, and low conversion rate. Ex: New car, black pen, etc.
Long-Tail Keywords: They have low search volume, low competition, and the conversion rate is much higher than short-tail keywords. Ex: How to book a cab in Uber, how to lose fat fast at home, etc.
Transactional Keywords: These keywords intend to buy something or to do some transaction online and if you’re an affiliate marketer then these keywords can help you to get a good amount of sales. Ex: Smart TV under 50,000, 2BHK flat in India, etc.
Here are some of the reasons why long-tail keywords are your go-to keywords if you are a beginner.
- No matter what industry you are in, it is easier to rank for
- Comparatively less competitive than short-tail keywords
- Improved conversion rates, lower bounce rates, higher average time on site (dwell time)
- It helps you rank for more keywords with less effort (since you can compete for multiple keyword phrases).
You need a keyword research tool that makes the whole process easier and faster to discover long-tail keywords.
And in this article, we are going to talk about some free keyword research tools which you can use to find long-tail keywords ideas. You can use tools like:
- Google Keyword Planner
- The Hoth
- Answer The Public
In our case let’s take Ubersuggest As our Keyword research tool and “how to get slim” as our seed (main) keyword.
Go to the Ubersuggest and type your keyword and hit the enter key and it will give you data like:
- Search Volume
- SEO difficulty (how harder it was to rank for)
- Paid Difficulty (this is for paid ads)
- And CPC
And below that, you will find how many backlinks (average) you will need in this article if you want to rank in the top 10.
If you look after our keyword for example then it has 1900 which was good enough for new blogs but if you go just behind it then it was showing SEO difficulty of 86 which was far more competitive for new blogs.
But don’t worry Ubersuggest will help you to find long-tail keywords around your seed keyword. Just scroll down a little bit and you will find “Keyword Ideas”.
Just go around the “Keyword Ideas” and you will find your go-to long-tail keyword and in our case, we have found one long-tail keyword and that is “how to get a slim face” which has:
- More than 3 words
- Having a decent amount of search (1600)
- And SEO difficulty is just 17
And now just write an amazing article around this keyword and have to post and you will start getting organic traffic from search engines slowly.
You can follow the same process in any of the keyword research tools to find long-tail keywords in your niche.
We’ve already discussed how to find low competitive long-tail keywords, now let’s look at what’s most important to bring organic visitors to your site through long-tail keywords.
You have found your keyword and now you have to craft content around your keyword. Now let’s discuss how you can create SEO-optimized content step by step.
Optimized Title And Description:
Whether you know or not your article meta title and description play a major role in bringing organic search traffic to your blog. It helps you to get a high CTR (Click Through Rate) and give a sneak-peak of your article to readers.
To make your title and description optimized then add your main keyword (if possible), add some trigger words (money, business), add numbers (for the title), and if possible make a title within 70 characters and description within 120-150 characters.
You can use some title generator tools to easily get tons of compelling and attractive title ideas.
Keep Your URL Well Optimized:
Be sure to keep your URL shorter, sweeter, and free of stop words (like “and”, “the”, “a”, “an”, and so on) so that it provides as much exposure to your content as possible.
Aware Of Meta Keywords:
Besides optimizing your content with long-tail keywords, make sure to include meta keywords such as subtitles, headers, and so on because they will help boost your organic traffic.
Don’t Forget Images And Graphics:
Use images in your posts as they not only improve the readability of your blog but also generate more search traffic by optimizing the alt tags (using your seed keyword).
Pro tip: For WordPress users, Yoast and RankMath are both free plugins that help you with all the items listed above as well as letting you insert your primary keyword in places like Title, Meta Description, image alt tags, etc.
Always Spy Your Competitors:
To find traffic-generating long-tail keywords, this is probably the easiest and most effective method. When you learn which keywords bring your competitors the most search traffic, you can use those same keyword combinations in your quality content to gain more traffic.
Find Event-Based And Seasonality Keywords:
As I have mentioned above, event-based keywords or seasonality keywords are short-term keywords or you can say they are basically for some event, incident, or when the things pick up and get interesting.
When you target this type of keyword, you can not only generate seasoned traffic to your website but also increase your overall sales (by promoting affiliate programs). You must be prepared for such days if you want to find profitable keywords that increase your profits.
Check Keyword Difficulty:
Searching for keywords with less difficulty is one of the best methods to boost your search traffic. There are so many keyword research tools out there in the market that provide you keyword difficulty score smartphone, a mobile phone, and a cell phone are LSI keywords because they come up together in similar contexts and are often searched together.es so you can easily find out all the keywords that are easy to rank and which are difficult to rank for.
Pro Tip: If you’re a newbie then don’t select keywords which difficulty is more than 35-40 so that you get chances to rank higher even in the top 10 of search engines.
Have You Heard About LSI Keywords:
LSI (Latent Semantic Indexing) keywords simply relate to your primary keyword semantically. For example, “Smartphone”, “Mobile”, and “Cell Phone” are LSI keywords because they share a similar context and they are often searched together.
You can use tools like LSI graph and “Searches related to” (appears at bottom of Google search results) to find LSI keywords related to your seed keyword.
When you use LSI keywords, you can optimize your content without repeating the same keywords over and over. Not only do they improve the optimization of your content, but they also increase traffic to your website.
Keyword Research Is A Marathon Not A Sprint:
Getting better at keyword research takes time. Therefore, nobody should panic or get confused when hearing most of the things that are explained here for the first time.
Therefore, take a second to examine how your competitors optimize their main keywords within their blog posts. Read more articles on keyword research to improve your skills.
Search engines like Google send you the most qualified visitors when you use long-tail keywords, and they are easier to rank for regardless of the industry you are in.
Search for long-tail keywords that do not have a lot of search volume (below than 2000 searches) and figure out how your competitors rank higher in search engines for those keywords.
If you like then please share this and if you still have questions related to long-tail keywords then share your doubts if any in the comment box below with us we will definitely answer your questions.